AutoTrader.com

In 2014 AutoTrader.com was in development of their biggest site redesign since the original site appeared over 10 years ago. We created a campaign that introduced the new site design to potential car dealers. The new concept was called "Be Found". The idea supported the new usability of the website which made it easier for car shoppers to find local dealers than ever before. A launch video and testimonials were revealed at a trade show where attendants where able to capture data and sign up new car dealerships to AutoTrader.com services.